Facebook launches “Deals” in 5 cities.

28 Apr

Facebook launches a new thing called Deals. Check out this article and let me know what you think! You know how fast news travels on Facebook, so why not share hot deals with your friends? The main info from the article is as follows:

  • ~Five cities are San Francisco, Austin, Dallas, Atlanta and San Diego
  • ~Any Facebook user can sign up for Deals notifications on the landing page
  • ~Users can buy certificates for a certain good or service at a step discount

 Facebook’s first local deals product was announced as part of Facebook’s overarching locations feature, Places. Mobile check-ins were linked to deals; in this way, Deals served as an incentive for Facebook users to integrate Facebook Places in their daily lives — and they were also an incentive for marketers and major brands to put more money into the Facebook platform.

Facebook even briefly launched a page to let web users find these checkin-focused deals on the web.

However, the new Deals are less like a Foursquare coupon awarded to the user after a checkin and more like a Groupon voucher, which means the user can buy a certificate for a certain good or service at a steep discount, typically half off its retail price, then redeem it later.

Examples of the new breed of Facebook Deals from brands include “unlimited bowling with six friends for an evening for $60 (75% off)” and “luxury winery tour and 25% off all wine purchases for $50.”

Perhaps most importantly, users can buy Deals using Facebook Credits, paving a smooth path between a virtual currency and real-world goods and services.

Sounds pretty cool if you ask me! Too bad it’s not in my city yet.  Would you use this program on Facebook?

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